You may have heard about it. It’s been in the SEO forums and the blogosphere lately.
Rumor has it that apart from On-Page and Off-Page SEO efforts, Social Media is already a factor in ranking websites among search engines, particularly Google and Bing.
But SEOs are split between two camps on this one. One camp believes that rankings are directly affected by it while the other believes that it is but a correlation, a mere tendency, not necessarily the cause for improving the rank of a given URL.
While the jury is still out on this, our recommendation is to get into social media just the same. The benefits may not necessarily propel you through the SERPs, but they will certainly enhance your overall online brand presence.
Here are some proven techniques and reasons why they work and how you can incorporate them into your social media strategy:
- Creating a Facebook Fan Page.
Why you should use it: This is one super-fast way to get the word out about your company and products, especially during the launching stage. However this doesn’t mean automatic sales for you. What it accomplishes is to bring your brand to your fans’ awareness, which is the precursor to any online engagement.
How You Can Make It Work: Launch a “Like” campaign through Facebook Advertising. You may opt to offer a discount coupon as an incentive for their clicks (sometimes unnecessary if your brand is already an established one or with a clearly popular cause). Once customers are on your fan list you can send them further information on products, events and other pertinent brand information that will likely interest them.
2. Creating a Twitter Profile.
Why you should use it: This micro-blogging platform is very popular these days. If your market includes the tech-savvy (i.e. techies, yuppies, teenagers), chances are, they’re already using Twitter to broadcast real-time updates on their personal or professional lives. And what better place to market than right where the conversations take place?
How You Can Make It Work: By tweeting about your new company, product or event, you can dish out the bare essentials of your offer to your target audience. You’d be surprised to find a lot of online traffic generated by a timely, well-written tweet that captures your prospects’ attention. With a 140-character limit just remember to keep tweets short and sweet.
3. Posting News or Blogs posts on Social Book marking sites like StumbeUpon, Digg, Reddit and Delicious,etc.
Why you should use it: Like Facebook and Twitter, these sites can generate online traffic for you through interesting news articles about your company’s product launch, as bait. They also provide the added benefit of getting your site’s URL indexed by Search Engine robots really fast. And even more important, they can yield quality back links from qualified prospects or peers, thereby boosting your rank.
How You Can Make It Work: Like all social media sites, the key is creating fresh, relevant and interesting content that will entice your prospects to actually go-see what you have on offer. Anything new or amazing, cheap or really useful can act as good baits. Commit to continually saying something new and interesting on a regular basis to keep your audience coming.