by Gio Ruiz on November 21, 2011
Photo by Corbis.com
Mapping keywords based on existing content may not seem like a big deal. After all, if your topic covers a broad range of keywords, then your users are bound to find them all in your page right? Short or long tail, it doesn’t really matter right?
When you’re targeting keywords to rank, this strategy can never be more wrong.
So how do we approach Keyword targeting more effectively? Here are our tips for making keywords work harder at boosting your page rank.
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by Gio Ruiz on November 14, 2011
Photo Credit by Inmagine.com
We’ve previously discussed on-page SEO elements such as the title tag which greatly contributes to your searchability online.
On this post, I’d like to revisit a key concept to Search Engine Optimization which is the off-page element otherwise known as link building, and especially how social media can help you scale up for success in as little time as possible.
Here are a few key tactics to get you on your way:
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by Gio Ruiz on October 26, 2011
Photo by Inmagine.com
We have pretty much established the benefits of local SEO when it comes to taking advantage of the Holiday buying season. Now let us go on with our checklist for getting rewarding results with proven local SEO strategies:
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by Gio Ruiz on October 19, 2011
Photo Credits: Inmagine.com
Local SEO may not strike you as particularly relevant to this annual holiday.
But with the merry gift-giving season just around the corner, you can bet your mistletoes your customers are already making their lists and doing a lot of window shopping online.
And when it comes to buying, you’ll do well to remember how you tend to buy yourself. If you’re like the average consumer you’d probably buy from someone you trust or from someone referred by a friend. And if at all possible, someone local to save on transport or shipping costs at the very least.
And this is why priming your website for local search engine optimization matters. Below, we’ve compiled a few tips to ensure the Yuletide windfall doesn’t skip your virtual doorsteps. [click to continue…]
by Gio Ruiz on October 12, 2011
Photo Credits: Inmagine.com
Picking up where we left off on our checklist for launching your new website for optimum SEO friendliness, you should take advantage of the Social Media platforms like Facebook, Twitter, Google Plus, LinkedIn and many others social media sharing platforms.
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by Gio Ruiz on September 26, 2011
Photo Credit: Steven Depolo on Flicker
Congratulations on your spanking new website!
Maybe you’ve spent a fortune getting a web designer to come up with a great-looking website equipped with an SEO-friendly content management system. You further invested a lot of time writing and editing the content, making sure it presents your company in the best light.
Before you say your hello to the world, it wouldn’t hurt to check if all your ducks are in a neat row with this SEO Checklist:
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by Gio Ruiz on September 20, 2011
How high you rank for a search term maybe a good indicator of the success of your Search Engine Optimization strategy. But it doesn’t necessarily mean better market share or even instant profitability.
In the post web 2.0 world, prospects do not care much about whether you are at the top of the Search Engine Results Page (SERPs) so much as whether or not your content is relevant to their search intent.
As far as most searchers are concerned the keywords may just be top of mind terms that do not necessarily represent the best descriptions for what they have in mind. Often this “lack of better of a better terminology” mindset is compensated with a healthy dose of context validated through authority.
How do you know you’re looking at the best possible source of information concerning the keyword you just keyed in? You look for signs of authority. But exactly what is authority and how do you achieve it?
Here are our top tips for establishing authority:
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by Gio Ruiz on August 10, 2011
If you’re an established offline brand just starting out on the web, know that you’ve already got a tangible asset that has value in its own right.
The fact that people already have an idea of who you are is something you can build on the worldwide web.
A strong offline brand can boost your online presence in the following ways:
• Higher offline trust-factor makes it easy for online users to refer your brand to peers online
• Higher search ranking for your targeted keywords, as knowledgeable users tend to append your brand name to your category keyword when searching online
• Makes it easier to attract natural links from other websites and social media sites
Having mentioned these, they still don’t exclude you from pursuing aggressive online brand development strategies, even if you’re already the head honcho in your product category. Onsite optimisation and link building are still the cornerstones of brand building online. And they work best when consistently infused with your brand message.
Here are key things to remember for online brand development efforts: [click to continue…]
by Gio Ruiz on August 1, 2011
The blogosphere has been abuzz about the so-called Social SEO.
About a month ago, we blogged about how social media signals are becoming a determining factor for site content relevance factoring into most search engine algorithms.
We’ve been keeping tabs on this and while the debate is far from over, we’re greeted with yet another exciting news– the launch of Google Plus and what could be a gargantuan showdown on the social media scene.
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by Gio Ruiz on June 16, 2011
You may have heard about it. It’s been in the SEO forums and the blogosphere lately.
Rumor has it that apart from On-Page and Off-Page SEO efforts, Social Media is already a factor in ranking websites among search engines, particularly Google and Bing.
But SEOs are split between two camps on this one. One camp believes that rankings are directly affected by it while the other believes that it is but a correlation, a mere tendency, not necessarily the cause for improving the rank of a given URL.
While the jury is still out on this, our recommendation is to get into social media just the same. The benefits may not necessarily propel you through the SERPs, but they will certainly enhance your overall online brand presence.
Here are some proven techniques and reasons why they work and how you can incorporate them into your social media strategy:
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